I have to confess that I did use the numbers on a rectangular piece of plastic to get access to the upcoming Radiohead release. I would have preferred to pay with PayPal, but WASTE merchandise is old school.

This album release is getting some great free publicity from the New York Times, the BBC and elsewhere because the band is selling the download on a pay as much as you want basis. I am a lapsed Radiohead fan and I can’t be sure that the new album will be my cup of tea, but I wanted to show my support for the marketing idea. I pre-ordered and paid based on the assumption that I might only like one or two songs.

I encourage fans to pay for the download and not but the two disc set.

In Rainbows will be released on October 10th.